The Study Of Management Of Sales Force Of BCHJ Property Broker Co.LTD

As a component or a layer of the China capital market, the Property tradition market of China came into being in the 1980s, experienced time of depression and wavering, and is now stepping into the new phase of overall development. With its development, the function of property Broker Company is becoming more and more noticing. In the market, property broker company play the role of media service, as transferring information, promoting a deal, animating the market, accelerating the flow of property, allocating resources reasonably, ect. The basic feature of the line of property broker is the higher requirement of personnel, which is far more important than other elements. The core competitiveness of management institutions is talent, so that one essential issue confronting the managerial level of property Broker Company is how to establish and manage an excellent manager team.Taking Beijing BCHJ Limited Company, Beijing as an example, this paper sets its perception and scope limit at the establishing of the company's sales force, and from the angle of an administrator of Beijing BCHJ Company, on the bases of the theories of personnel, marketing and promoting, managerial economics, ect, utilizing the model of personnel management, the paper studies the current situation and the existing problems of Beijing BCHJ limited Company, Beijing, tries to find out a management method of sales force fitting to BCHJ Limited Company, Beijing.This paper is comprised of three parts. In the first part, the author analyzes the environment in which the sales team of the BCHJ Company is, and illustrates the history and current situation of this line. In the second part, by analyzing the current condition of the company's sales team, the author not only finds out some problems existing, but explores the source of these problems. In the last part, according to the company's situation, a solution is offered based on the theories of management and personnel, and at the end of this paper, the author discusses some problems still existing in the management of the sales team, gives his conclusion and suggestion.