The Research On The Risk Factors Analysis And Evaluation Of The Unrelated Diversification Of Firms

Lots of corporations had attempted to realize further develop by expending its unrelated diversification but not so effectual. Some of them failed to close up its business, some lead to shrink its achievement, and the others had to come back to their former familiar fields. The cause is that they didn't carefully analyze and evaluate the potential risk before running the unrelated diversification strategy. This thesis is aimed to analyze and evaluate the potential risk of the unrelated diversification by synthesizing relative knowledge, such as Industrial Organization,Corporation Strategy, Information Economics, Marketing Management, Fuzzy Theory, etc. on this research. Firstly, we define the relative concepts on the unrelated diversification risk. Secondly we research lots of related cases, conclude the factors and sub-factors and expatiate the mechanism of those risk factors. According to the optimized standard, we filter the important factors, and construct the Index system of Risk Evaluation by its levels. Also we give the evaluating standard to every index. Based on analyzing the methods and features of the Risk Evaluation, we establish an Evaluation Pattern of Corporation Unrelated Diversification, that's a synthesizing evaluation pattern based on the AHP Methods. This pattern is very applied because it's based on the wholly constructed index system. Finally, we analyze some certain corporation's demonstration to prove its practice and feasibility.