| With the rapid development of the real estate industry,its status in the national economy increase sharply,pull function on the national economy and its influence to the people’s material life is growing.With the further development of global economic integration,the domestic economic development into the structure transformation period. Meanwhile,with the economic environment change,the macroeconomic regulation and control policy, the diversity of demand, supply and demand changing,the development of the real estate enterprise internal and external environment of heightened uncertainty. Along with the change of the real estate industry development environment,the real estate market has entered the adjustment, for the sustainable development and to meet the requirements of profitable, diversification strategy become more and more real estate enterprises to select, through the integration of internal and external resources to realize the non-core business operations, and ultimately achieve strategic transformation so that they can obtain high benefit in return.After 17 years of rapid development, from a regional small and medium-sized company, gradually developed into a national comprehensive real estate group. As the real estate entered the adjustment, to improve the group sustained profitability and achieve the aim of fortune 500 companies, choose diversification strategy becomes a necessary way to HD group. This article through the analysis and the research status of diversification at home and abroad, in view of the HD group of unrelated diversification strategy is analyzed. First, the HD group’s overall development strategy and the present situation of unrelated diversification analysis; Second, by using the baud five models, PEST analysis and SWOT analysis method, for the HD group to carry out the strategy of unrelated diversification of the internal and external environment, a full scan and analysis and evaluation; Finally, combined with the actual situation of the HD group on the problems existing in the corresponding improving measures are put forward. These measures put forward, in the hope that the implementation of the strategy of unrelated diversification of enterprise has a certain guiding significance. |
