Research On Theory And Practice Of Red Tourism

Red tourism is a special tourism models thriving in later years. It develops from revolutionary education activity in organization. Red tourism is a kind of new tourism product. It puts education in traveling and puts education in playing, and it promotes the development of revolutionary districts. So it attracts a lot of tourists and becomes a new favorite product in current tourism market.This thesis studies the foundation theory of red tourism, and generalizes the features of red tourism and red tourism resources, and classifies the red tourism resources.The thesis explores the development of red tourism in our country. On the basis of the current developing situation, it analyzes the four stages of the development of red tourism, presents the case of the development of red tourism and the significance of red tourism.The thesis expounds the planning and exploiting of red tourism in the aspect of exploiting principles, theme image, product planning resources conjoining, marketing, commodities, management and service, and more presents some problems and solutions about the current development of red tourism.The thesis chooses red tourism of Sichuan as the case of studying the practice of red tourism development. On the base of comprehensive appraisal to the red resources of Sichuan, the thesis gives more detailed analysis of strengths,weaknesses, opportunities and threats of red tourism of Sichuan red tourism, and proposes the strategic choices and countermeasures for Sichuan red tourism.