Sichuan Inbound Tourism Market Development Research In The Sight Of Tourism Behavioristics

The tourist behavior research is an important constituent of travels research. As the main body of the tourism and tourism subject research, tourist was continuously valued by various countries'scholars. Regarding travel behavior, domestic and foreign had the certainly thorough research. The domestic research then assumes the fragment development, divided in discipline in tourist psychology, traveling market study, traveling cultural science and so on, has not formed an intact research chain so fair.This article is on the basis of drawing lessons from domestic and foreign achievement to the travel behavior research, using the multi-disciplinary research approach synthetically, broke through traditional general discussion pattern of travel behavior, attempts from tourist's behavior representation to explore the different community foreign visitor's behavior rule, and construct the system of the tourist behavior pattern research, innovates to some extent in tourist's spatial behavior decision, space-time dynamic pattern and the tourist behavior minute different rule research. This article take inbound tourist's travel behavior as the objective point, the four major communities inbound tourists of Sichuan as the concrete research object, Tries hard to summarize Japan and Korean, Southeast Asia ,European and the North America tourist's travel behavior pattern and the influence mechanism, provide the basis and the guidance for Sichuan inbound tourism development ,And have the model significance to inbound tourism development in other areas.The full text divides into five parts in the structure. The first part is for current situation of the domestic and foreign tourist's behavior research. In the foundation of grasping the massive domestic and foreign tourist circle research materials, it has analyzed the current research situation about the tourist behavior at home and abroad, proposed this article studies theory significance and practice significance, and has pointed out this article research mentality and the method .The second part establishes the tourist behavior characteristic research frame.The third part applies this frame to study Sichuan inbound tourist's behavior. According to"Chinese Traveling Statistics Yearbook","Inbound Tourists Sample Investigation Material"of the National Tourism Administration as well as the foreigners'market investigation material carries on in Sichuan in July and August of 2006. From the travel decision and mechanism of influencing, travel choice behavior, interactive effect between guest and destination and so on ,analysis the touristics from Japan and Korean, Southeast Asia , European and the North America , Thus summarizes a behavior minute different rule of different community inbound tourists.The fourth part is for the expansion of Sichuan overseas tourists market. In the foundation of analyzing Sichuan inbound tourist's traveling behavior pattern , Unifies the present situation of Sichuan inbound tourism development , proposed the corresponding development suggestion from such respect as tourism development, product design ,tourist market, etc , in order to promote the Sichuan tourism industry sustainable development .The fifth part .Summarize to the main view of the full text .