The Research Of Historical Evolution And Trend On Innovation Pattern Of Book Publishing Industry

Today is an innovation era. Innovation is the hope of the nation, innovation is the life of enterprise, innovation is the power for the development of the industry. Along with the development of the information and knowledge economy, innovation is changing publishing pattern of book publishing industry constantly,will be in the fierce market competition and the indefectible position. To realize the sustainable development of publishing industry, we must develop as times and the change of the market, such as publishing concept innovation, technology innovation, system innovation and management innovation of publishing, organizational innovation, publishing cultural innovation, publishing marketing innovation and publishing content innovation etc in time. Just the innovation pattern of the book publishing industry adapting to the new situation was established, the vitality and vigor, efficient operation mechanism can be formed, and the publishing industry social benefit and economic benefit of a win-win situation will be realized. The development of the publishing industry, that is from traditional to modern, advanced from behind, and from single to tending towards diversification.Firstly, publishing industry innovation is the comprehensive innovation, both strategic level of innovation, and tactical level of innovation, both system and mechanism of innovation, and content of innovation, both concept of innovation, and publishing pattern of innovation. Secondly, the innovation of publishing industry is coordinating.Finally, the innovation of publishing industry is sustainable innovation. The future of book publishing industry is a new industry that is subsumed by contents and cultural innovation, creativity and knowledge service etc. The author discuss the innovation and the innovation pattern of book publishing industry, comb the historical evolution on the innovation pattern of book publishing industry from the main contents of innovative and content of innovation and evaluation system innovation.with history and logic, combining theory with practice, analysis the innovation pattern of development trend on book publishing industry, and put forward innovative thinking on the publishing pattern of book publishing industry in China, and give a suggestion entatively from publishing big to publishing power in China.