Provincial Satellite TV Brand Competition Strategy

At present, China's TV media industry has developed to a new level, growing competition within the industry, various provincial TV consciously or unconsciously, will be integrated into one. This competition not only from domestic provincial competition between the TV itself, but also the needs of key audiences development and refinement of foreign television media participation. Competition with other traditional business as competition or simply on provincial TV audience -oriented decision stage, the demand to the product (or market). Therefore, the key to competition between provincial TV is still the correct positioning audiences, audiences demand for profound analysis and to develop effective strategies in brand competition.This paper mainly discussed the theoretical basis of our knowledge and the TV channel positioning and branding, as well as the current status of the mainstream of China's provincial TV brand competition, and Zhejiang TV, for example, focused on Zhejiang TV current brand strategy and competition brand management strategy, including " China Blue " brand positioning analysis, the living environment, the specific content and perform analysis competitive strategy and positioning evaluation and analysis of competitive strategy framework, the article concludes with a discussion of the Zhejiang TV with CCTV and other TV brand difficulties encountered during the competition and the corresponding countermeasures to be taken. Only active use of the brand, diversification of operations, adhere to brand driven TV variety show brand development strategy in order to continuously improve the market competitiveness of provincial TV.