Special Studies To Create A Famous Newspaper Column Under Competitive Environment

Column is the important part of newspapers, since the 80s, the rapid development of China's media business, a newspaper column has been well loved and respected journalist. Today, the media, increasingly competitive, and columns in the newspaper industry has always maintained never fade, in homogeneous, heterogeneous media, the competitive environment is still beautiful. This article analyzes the China News Award winning column name columns to start, over their newspapers, radio, television, new media, Internet and 3 G mobile phones and other media reported that fierce competition between the environment, the main newspaper column enduring in-depth analysis. Demand from the newspaper described the internal name column in the newspaper media to build brands, improve the effectiveness of the media's positive role. On the other hand is how to create newspaper columns were carried out in detail for that column name is not unique offerings to create know-how must be column positioning, visual effects, content concise, brand awareness and the quest for talent and work hard.