Search Engine Optimization Technology And Its Application

With the development of Internet, search engine has already become the mostimportant way of retrieveing information by many people. How to improve theawareness of websites, and how to attract more people to view those websites, has becomean important issue. As the raising of Search Engine Optimization (SEO) technology, wecan use the SEO to improve the friendliness of search engine of some websites. Morever,it can improve the rank of those websites by some keywords retrieving. This thesis willfocus on the research about search engine optimization technique and the application onconstructing and optimizing of private hospital websites. The thesis presents three ways,which are Optimizing Websites Frame Model, setting up reasonable Keywords, andExternal Links, to achieve the optimization goal. Through the practice, the target keywordhas reached the important position in search engine retrieving results. At the same time,some methods and techniques about the construction, optimization and marketing ofprivate hospital have been gotten by constructing and optimizing the website of privatehospital. Then this kind of technique can be expanded to the website optimization ofmajority of medical institution. As a result, the model, which is suitable for websiteconstruction, optimization and extension of hospitals, can be found and provided morerecommendation for information construction of hospitals.