Project Management Apply In VOD Media Management

Digitalization is changing the traditional way and means of service, while the pay-TV is the most important new business model of digital television; it's also a boosting factor for radio and television digital. Traditional television is through the sale of the audience's attention to the advertisers or sponsors, pay-TV is a subscription fee charged directly to users.Pay-TV is not only the development trend of the international television industry, but also the strategic choice of domestic TV industry. It'is a system-wide, industry-wide change in China, not only at the technical aspects of digital technology but also the changes at television production, service mode, profit model, management way. Undoubtedly, the pay-TV is CCTV's positive response for the future fierce market competition by seeking diversification to spread risk, to change the current single operation. As interactive TV will be one of the mainstreams of pay-TV development, it has reached a scale in many countries. In China, Cable TV network operators are also building an interactive television system, lauching VOD service.To make project feasibility analysis of the VOD project is a great significance for enterprises, it could be used as reference for business decisions.The related project management theory is combined with the experience of pay-TV industry in this thesis, emphatically to solve the practical problem on program intergrating for operators; to make feasibility analysis for the Video On Demand (VOD) project, it has typical and practical significance to a significant extent.This thesis include five chapters, the first chapter is a brief introduction of VOD project background; the second chapter is summary of feasibility analysis and pre-assessment theory; the third chapter is feasibility analysis of VOD project according to the standard of project management and the practical case of China DTV media, including market feasibility, technology feasibility, economy feasibility, organization feasibility, society feasibility and so on. The fourth chapter is assessment of VOD project using Analytic Hierarchy Process, decision is made at the same time. The fifth chapter is execution program and related suggestion for VOD project.