Feasibility Evaluation Of Xuzhou Broadcasting Corporation Online To Offline Community Store Project

With the development and transformation of media convergence,mainstream media have been exploring new paths of industrial transformation.Xuzhou Media Group integrates Internet,media and community resources,uses big data and artificial intelligence innovation to design online e-commerce platform,combines offline community stores and community resources,and plans to build Xuzhou Broadcasting Corporation O2 O community store project.Based on the feasibility theory of project evaluation,this thesis aims to evaluate the feasibility of Xuzhou Broadcasting Corporation O2 O community store project.On the basis of comprehensive literature and theoretical research results at home and abroad,this thesis analyzes the project through questionnaire survey,PEST analysis,five-force model division of market competition and SWOT analysis.By analytic hierarchy process(AHP),‘the market attraction,operation ability,technology development and application ability,financial conditions,and so on four aspects of the criterion layer and the "market size,growth,and competition" 19 aspects,such as index layer are built.Through expert analysis,weight of evaluation index system of Xuzhou Broadcasting Corporation O2 O community store project is calculated.By inviting 10 experts to form an expert rating group,Xuzhou Broadcasting Corporation O2 O community store project was investigated,analyzed and finally scored and evaluated.Eventually,the expert's score was calculated by using the fuzzy comprehensive evaluation method,and the final feasibility evaluation of Xuzhou Broadcasting Corporation O2 O community store project was obtained.According to the overall feasibility evaluation results of the project,Xuzhou Broadcasting Corporation O2 O community store project is feasible.The business model of innovation through the integration of cross-border resources has a certain demonstration and exploration significance in the market.Through project analysis and prediction,four suggestions are put forward in terms of market,operation,technology and finance.First,although the project has certain market competitiveness,it still needs to strengthen the risk assessment of the whole industry.Second,the project management level and staff quality is short,and it still needs to pay attention to the specific operation of talent introduction planning,strengthen the training of complex talents;Third,as an Internet innovation project,technology development and operation ability is vital for project operating results,whether in the technology can get through all of the sales,logistics,after-sales,distribution system,establish relative coherent and fluent platform operation mode.Fourth,facing the needs of businesses,backstage operators,customers,logistics personnel,friendly community,whether to provide technical services related to the project success and failure;Establishing an independent financial system and rules for the project,matching the requirements of the retail market,and improving the return on equity of the project,are conducive to improving the profitability of the project.Through the feasibility evaluation of Xuzhou Broadcasting Corporation O2 O community store project,it provides a reference for the Party Committee of Xuzhou Broadcasting Corporation Group to make investment decisions on the project.In the project feasibility analysis,the possible risk points in the project operation process are sorted out and analyzed to provide reference for the later operation of the project management and operation team.Analyzed and evaluated the feasibility of the new project of cross-border integration of media,Internet and community stores,and innovatively constructed a brand new evaluation index system for Xuzhou Broadcasting Corporation O2 O community store project in the research process.