Study On Digital Music-sharing's Mechanisms And Strategy In The Web2.0 Environment

The paper presents the whole process of development of digital music by defining digital music and setting out the relevent technology and agreements while highliting the new problems and new oppotunities in web 2.0.In the present Web 2.0 enviroment,the digital music sharing mechanism can be devided into user-sharing machanism based on P2P and the clinet-side sharing mechanism based on the technology of C/S. There are five fundamental elements of the process of digital music sharing based on the in-depth analysis of the different mechanisms, which are content providers, network operators, audience, technology and copyright.Only when the inter-relationship between each element is well set up, can a resonable sharing of digital music be implemented.In this paper ,an ideal digital music sharing mechanism is designed, which is suitable for the current Web2.0 enviroment. The establishment of the ideal mechanism is in response to the current problems appearing in the digital music market and combined with the propagation characteristics of digital music in Web 2.0 enviroment, using CSR theory ,gatekeeper theory and involvment theory as the theoretical foundation. It is expected that this study will bring something useful and meaningful to the development of digital music in web2.0 enviroment.