China Sports Programs Network For Development Research

Over the years, China's TV sports show to you is this: CCTV sports channel an overwhelming majority, Beijing, Shanghai, Guangzhou to catch up; other sports channels are caught between sports and entertainment to survive tough. The face of the plight of the provincial sports channel, for "only the joint can develop" a consensus of Jiangsu, Liaoning, Shandong, Xinjiang, Hubei, five provinces and autonomous regions in 2007 co-founded China sports Programs Network(i.e., CSPN).China sports Programs Network to originate "joint introduction, co-productions, co-broadcast" and a "confederation system network" model, the full integration of the provinces of human, financial and material resources based on broadcast content, advertising, brand marketing, audience coverage and other related resources for further integration of the major events in the previous broadcast coverage, highlighted their joint strengths. China sports Programs Network for the emergence of China's TV sports development has injected new blood. At the same time, we can not ignore that its institutional congenital defects, advertising business, as well as the plight of such positioning is not clear, but also for their survival and development pose a threat.China sports Programs Network development direction, still is unites. CSPN is the provincial level sports channel development has provided the new operation mentality and the development pattern. In order to achieve future sustainable development, CSPN should strive to break the single-profit model, take the road of industrial development, improve the sports media industry value chain, create a media group; to maximize the competition for resources and attention to live events, major events and local sports news reports; to stick to the "celebrity strategy", building the brand, the formation of brand.