The Research Of The Magazine Of Caijing Under The Perspective Of Journalistic Professionalism

As a news publication which is specialized in financial,the magazine of Caijing hasa profound impact on in political corruption,the supervision of public opinion,thedecision-making at the same time.It is enough to illustrate the important role of themagazine. The unique angle of reported view and the model which the character ofauthoritative have a significant impact in the context of domestic financial media.Sticking to journalistic professionalism is the causes of the formation of its status.And itis also the important factors of success in news practice which is different from othersimilar financial media.Based on journalistic professionalism,the paper set hu shu liperiod(1998-2009)as the reserach object,analysised the magazine of caijing’s reportedcontent, news concept, operation mechanism and so on, to explore the mechanism behindits content innovation——adhere to the journalistic professionalism. The purpose is toprovide reference and development train of thought to current financial mediadevelopment in our country.The paper combing the concept of journalistic professionalism at first, andsummarized main contents and characteristics.Settling with the specific situation of ourcountry’s development,the paper concreted national conditions of our country study ofjournalistic professionalism.In order to provide reference for the development of otherfinancial media,in the following part,the paper analyzed the idea of news, reportcontent,editorial policy features and operating mechanism, which is the resault ofsticking to the manifestation of journalistic professionalism,according to the content andcharacteristics of journalistic professionalism.