| With the enhancement of our national strength, we have witnessed lots of outstanding achievements in science and technology as many significant technology events are brought to millions of households by means of live TV coverage. For the media industry, it is essential to cover those big events by making full use of their diverse and hi-fidelity broadcasting techniques.In recent years, televison coverage for technology has been undergoing fast development and a bunch of professional tech channels came into being. TV coverage for technology is now getting more and more professional, live, connecting and popular. In paticular, live coverage attracts attention of thousands of millions. Live coverage for big technological events fully showcases the whole process of the taking place of tech events, emphasizing the timeliness and on-site interpretation and above all, the significance of the technological events.After reviewing live coverage for technology events in recent years, the author divided the development of Chinese live coverage for scientific and technological events into three stages. It has it's own Superiority:diversified information sources and rich scientific and technological knowledge; it gives the audiance a strong sense of participation; live coverage can go beyond the limit of time and space and realize the updating of the information in time.Live coverage of majoy sci-tech events has its own characteristics:explanation of technology in live television; news host has a certain scientific literacy; popular means of communication; it makes science and technology events live and connecting; it has stronger suspense which lures the interest of audience.Live television of major sci-tech event has wide range of audience groups and strong effect. Not only does it produce a certain effect, it also promotes the scientific spirit. In addition, the TV program makers must pay attention to the feedback so as to make improvement in the next live coverage for similar content.Even though Live television for major sci-tech event has made considerable progress, undoubtedly, there is still a huge gap when comparing with those advanced western television programmes, such as relatively monotonous live content, high error probability, non-technology content of overwhelming and so on. However, we are able to improve the live coverage for technological events in the following five aspects:sources of technological events, the main part of live coverage, content, carrier and audience.At present, some "sophisticated"scientific research will soon put on the agenda, such as the launch of ShenzhouⅧ, ShenzhouⅨ, ShenzhouⅩand the construction of Tiangong I spacelab etc. There is no doubt that the priority for the television program producers are to make full use of the TV media as the "The first platform" to let all the public get the latest research information at the first time. The live report for important scientific and technological events will be the significant pathway of broadcasting science and technology news and popularizing scientific knowledge. |
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