Research On The Science And Technology Communication Of City Weekly

Nowadays, in the society, the communication of science and technology has been the important methods and means of a universal dissemination of scientific knowledge and promotion of scientific thinking, and scientific spirit and scientific methods, and has been got the more and more concern and attention of academics, industry and the audience. At the same time, the new media are emerging,the new means of communication and means are constantly emerging. The dependent vector of the communication of science and technology become more and more. "The City Weekly" is just one of them which services the audience in Chinese urban.Since 1993,"The Fine Buying Guide" has been founding in Beijing. After 15 years of development, Chinese urban Weekly enters a mature stage. The new media in paper which is between newspaper and magazine and takes urban readers as clients, the daily life consumption as the main theme, the entertainment or fashion as feature, and to provide services for the goal have come out in the city and the domestic. That we take this kind of new mass media of the City Weekly as the dissemination of scientific and technological knowledge is a new kind of exploration, and it has a very positive significance to improve citizen's scientific knowledge. At present, the City Weekly is in the development of relatively stable "platform" period, and faced with the situation of fierce competition, so the communication of science and technology which creates science and technological category, enrichs the contents of the communication of science and technology and expands service channel provides a new way.Based on more than 10 domestic representative sample of the City Weekly, I comprehensively summarizes the significance and the status quo of the communication of science and technology of the City Weekly and more comprehensively analyze the excellence and shortcoming of the communication of science and technology of the City Weekly.Viewing from the contents, the content of the communication of science and technology of Chinese City weekly keeps the consistent style with the newspaper, which is rich in content, informative, accessible to the people's livelihood, and at the same time it has the features of fun, fashion, entertainment and readability. But in the theoretical depth, timeliness and originality is obviously inadequate. To improve this situation, the communication of science and technology of City Weekly should analyze the "hot" news of science and technology which the public take the concern on, introduce the scientific and technological knowledge which is closely related to the job and the life of the urban audiences ,pick the interesting Scientific and technological news that loved by the people and recommend the scientific fashion lifestyle , so the persons can promote the knowledge of science and technology in the natural process of reading.Judging by the situation, the communication of science and technology of Chinese City Weekly should give full play to the flexibility and diversity of the city weekly column settings, lively and interesting way of expression and simple writing and the advantages of boldly innovative visual effects to make science get out of the "Institutions and University" to enter the ordinary people's home. At the same time, according to the differences of the audience group of City Weekly, we should enhance the target of the technology publicity to make the unique scientific communication style of the City Weekly. Not only that, we also should attach great importance to the effect of the communication of science and technology of the City Weekly, seriously collect feedback information to make the mass and the audience interact, and establish a sound mechanism for effective evaluation.It can be predicted that as Chinese economy continues to develop, and improve the standard of people's living and civic scientific literacy, the concept of science has been into the City Weekly, which is bound for injecting the new vitality into the development of the City Weekly to make a new level in the service of the "three close".