The Impact Of The Development Of New Media Technologies On Scientific Culture Communication In China

Scientific culture communication has been playing an increasingly important role in the development of human society. The scientific literacy of the public is directly attributable to the scope and depth of the scientific culture communication. With the growing importance of the role of media in all walks of life and the traditional science being widespread by scientific culture communication, the influence of media on scientific culture communication in China has become greater and greater. The emergence of new media provides new opportunities as well as challenges to scientific culture communication. The scientific culture communication in our country should change with the development of new media instead of adhering to traditional communication under the influence of new media. This paper tries to study the effect of new media on scientific culture communication from the perspective of new media technologies and studies the necessity, feasibility and approaches of reforming scientific culture communication in China to maximize the effect of new media technologies in our scientific culture communication.The author of this paper, with information from documentary, undertakes an in-depth study on effect of new media on our scientific culture communication under theoretic and case study analysis, as well as qualitative and quantitative analysis, on the basis of the elaboration and interrelationship of scientific culture, scientific culture communication and new media technologies. The paper consists of five chapters: the first chapter: introduction; the second chapter: relevant concepts and theories of scientific culture and scientific culture communication; the third chapter: analysis of the application of new media in our scientific culture communication from contents and features of new media technologies; the fourth chapter: analysis of the effect of new media on scientific culture communication with China's River Water(中国江河水) and Building Dreams in the World(筑梦天下) of Phoenix TV as case studies to provide references for the application of new media technologies in our scientific culture communication; the fifth chapter: provision of approaches for changes on the basis of the necessity and feasibility of the reform in our scientific culture communication and offer opinions for critical thinking on the development of our scientific culture communication under the influence of new media technologies. This paper not only expands the study scope of new media and scientific culture communication and provides theoretical basis of modern communication for science, but also promotes the application and development of new media and the effectiveness of scientific culture communication in China.