Role Of Mass Media Science Communication Research

In this article, the author considers the traditional scientific communication model defective. The defection not only blocks the normal development of science, but also does harm to the improvement of the scientific level of masses and the popularization of science spirit in the entire world. By the rapid development of modern mass media, the mass media has grown more and more effective during the course of scientific communication,namely the turn of mass media. The turn of mass media is connected with the mass media be taken into account in the study of scientific communication and the the value of mass media in morden scientific communication.At the same time, the extreme argument of medium and exterior factors interference science which leads to the phenomena of the mass media "distorting" science.It is not only endangers the normal development of scientific communication, but also goes against spreading the scientific communication accurately, speedy and effectively.In order to avoid the extreme tendency and prevent exterior factors to invading inner science and guarantee the scientific communication to spread accurately, speedy and effectively, one aspect we need to analyze and deal with the relation between science and society, the other aspect need to analyze the scientific communication mechanism deal with the relation among the elements in scientific communication and exterior surroundings factors. As for the former, the author believe science has layer in the field of scientific communcation which demarcate criterion is the strong or weak of the control of science authority.At last,article summarizes the "CIRCLE" model on the base of the relation of science and society and promotes the science authority decrease rule which the science authority is progressively decreased from the core science to the intermediate science and the mass science. Strengthening the control of science authority, prevention the external factors interference to the core science are the ways to guarantee the sound development of science and the accuracy of scientific communication content. As for the latter, this article tries to build up a new model of scientific communication on the base of analyzing the relation among the different elements in science communication and exterior environment factors. All this tries to take appropriate methods to erase the defection of the traditional scientific communication model and guarantee to spread the scientific communication aim fast and effectively.The author considers the new model can overcome the defection of traditional scientific communication, which is beneficial to spread the content of scientific communication accuracy and to help the science develop healthy, also is beneficial to grasp some basic scientific knowledge fast and sound and fulfill the scientific spirit by the masses. It is also significant for us to realize modernization in our country.