Non-rational Expression Of Network Public Opinion And Guidance

With the rapid popularization of Internet and the rapid development of Internet media, network communication is welcomed by the majority of contemporary people with its great freedom, interactivity, anonymity and high speed characteristics, the network has gradually become an important platform for expression of the public interest, and the network public opinion appear. On the one hand, the development of the network bring the public unprecedented public space and promote social progress; On the other hand, there are many irrational elements in the expression of network public opinion, such as emotional, radical and so on, it not only affects the internet users'expression rights, but also causes many negative effects. Therefore how to play the role in guiding and promoting the healthy development of the network media is becoming an pressing issue to propaganda and ideological departments, this article is also trying to solve the problem.This article is divided into four parts.Part I:The public opinion expression phenomenon in network society. Through analysis of the meaning and characteristics of network, interpreting the new transmission features of network communication as "fourth media", revealing the network media in the communication channels, methods, influence, and penetration is different from traditional media. And then analyzing the concept and meaning of public opinion, the network public opinion is defined as:Internet users express strong impactive and influencing public opinion on their interesting topics(including:public affairs, public figures, values, historical evaluation, etc.)through online forums and their network-based public spaces. Network public opinion has the characteristic of broad participants, wide and random range of issues, time-intensive, complex and so on. Part II:The characteristics of non-rational network public opinion expression. Through the famous "TongXu Gate Event", raising the concept of "network public expression of non-rational". Network irrational expression in China originated in network nationalist sentiment, and gradually expended to all aspects or fields of our society, it has become a common social and spiritual phenomenon in our contemporary society. It has the emotional, extreme and negative characteristics. On expression channels, it is gradually extended to blog and podcast channels from the traditional channels represented by E-mail, News Thread, BBS.Part III:The reason and influence of "non-rational network public opinion expression". There are many reasons for irrational expression: in essence, the non-rational expression is the social reality of refraction and amplification, although the development of China's economic is quite rapid, there are some outstanding social issues, social network moral construction is lagging behind, traditional media does not fully reflect public opinion, They are also important reasons for irrational expression.Subjectively, internet users don't have sound moral, some users exaggerate the absolute nature of "speech freedom" the moral responsibility for their own are neglected, and lack of the inclusiveness spirit, "speculation" has become a trend, combined with "opinion leaders" misguidance. They strengthen non-rational opinion expression; in objective reality, imperfect development of the network provides the possibility of non-rational expression, the virtual properties provides a convenient for opinion expression, network laws and regulations construction lag behind, there is inadequate technical supervision, network media agenda set is dysfunction; The influence of network irrational expression has both positive and negative aspects. It has brought dual effects on public policy and social justice; Some inappropriate remarks violate laws, and cause negative impacts on the participants'and the third persons'normal life.Part IV:Strengthening propaganda and ideological work, and guiding the network public opinion. To correct negative impacts of non-rational expression, we should make full all use of legal and technical means, strengthening the self-regulation of network media, improving individual moral standards, making comprehensive management. At the same time, we must play propaganda and ideological work an importance role in the process of non-rational expression governance, explore new ways and means to propaganda and ideological work, strengthen the building of mainstream online media to play the role of the main channel; Improve information publishing and media guidance about public emergencies; Guide network opinion with advanced network culture and build a multi-level propaganda and ideological content; Set the topics initially and guide online network opinion; Make positive interaction with the traditional media,Co-lead network opinion with traditional media, therefore we build complete guidance system preliminary.