Through Business Rationality And Social Responsibility To Seen The Eastern Miscellanies In The Late Qing Dynasty And The Early Of Republic China

The establishment of the Republic of China is a major event in modern Chinese history, The Eastern Miscellany, as one of the contradict supporting of the revolution and the political publications, temporarily suspended for five months and adjusted itself after the 1911 Revolution, then smoothly turned into the new Republic of China practical activities. In this process, the publication itself and the theme of media had a obvious change. Its change of purpose is not simply for commercial interests or a political ideal, but for a balance between social responsibility and commercial interests. In modern China, the Commercial Press insist on this idea and get great success of commercial and cultural values.At the same time, the Eastern Miscellany became a miracle of the modern Chinese magazine. This is very unique. Without Commercial operation,the culture is difficult to live in the intense market, while lack of thinking highly of the business culture is not last long also.According to the time and the corresponding of "The Eastern Miscellany", This article is divided into three part.Part One is Description from prior Founded to the Mutual Supply adaptation of "The Eastern Miscellany", Related to the situation after the Preliminary Constitutional and The Eastern Miscellanise and their own position in light of the political judgments, international situation and China's sense of crisis reminder at the beginning of the 20th century, and vigorously promoting the late Qing government and society's needs of industry. This period of The Eastern Miscellany tradition continued the compilation of cases, and constitutional activities of the late positive advocates.It's not a pure modern business magazine without politics.The second part includes the Revolution after Du Yaquan as the editor of "The Eastern Miscellany". Starting from the 1stⅧin 1910 by the Mutual Supply as The Eastern Miscellany of the editor, the form and content of his magazine made a series of changes. He deleted the original fixed-traditional sections such as "imperial decrees," "constitutional articles", etc to accommodate a wide range of political commentary. Standing on the social responsibility of increasing public intellectual height, expanding the reader's life vision of education and introducing new knowledge. The selection and use of color-rich images became the cover of the magazine industry technology innovation. Through these methods, "The Eastern Miscellany"in the late Qing Dynasty's last-minute business magazine occupied a favorable situation and had a great success, and after the rising of a large number of new publications remain a leading position.The third part is about the change after the founding of Republic of China. Because of the supporting for the Qing Dynasty, this was not a good news. From April 1912 to April 1913, The Eastern Miscellanies had to stop for this time and change in society and the market, and the new change made people accept them. At first, The Eastern Miscellanies explain the significance and promote the height of Revolution from the academic to thinking. Through the interpretation of the war and the expression of the Republic of China and with the international public opinion of the revolution, proposed social problems to be resolved in early Republic of China.How to live remained a difficult problem of the Republic of China, It must adjust accordingly to the social situation after the political changes, and its focus was also the national population's problems to be solved. The Eastern Miscellanies for the long-term thinking on the future of China and grasp had an important proposal to do the rational value, the value made people agree with them and support them, the obvious result was that The Eastern Miscellanies become an indispensable business magazine in the Republic of China because of the responsibility and intellectuals.