Research On The Content Product Of Bus Mobile TV

This thesis focused on the content product of bus mobile TV. Based on a market research of Beijing BAMC Mobil Television, some advantages and problems of the bus mobile TV and business strategy were investigated. Some useful suggestions for the bus mobile TV was also proposed.From the first broadcast in 2001 in Singapore, the bus mobile TV has been realized a preliminary industrialization with a fast development for 9 years. In China, since its appearance in 2002 in Shanghai and in 2004 in Beijing, the bus mobile TV appear in many cities. Until Jan 2008, more than 50 cities have bus mobile TV. However, due to lots of problems of content product, bus passengers begin to complain and criticize it gradually. Thus, this phenomenon was concerned by many scholars. In this case, it is quite important to study the content product of the bus mobile TV, and find a useful way to develop it.The bus mobile TV was defined firstly and then its characteristics including communicating characteristic, audience characteristic, and profit model were analyzed. Based on the survey of contents of Beijing BAMC Mobile Television and audiences in Beijing, some useful suggestions were proposed.