The Research On The Current Situation And Issues Of Network Media

Since 1994, the introduction of network media to China has gone through three stages of development by leaps and bounds with its unique technological advantage, and it has influenced all levels of society which should not be underestimated. Internet media has its own characteristics and positive effects, but there are also some problems. A correct view on the advantages and disadvantages of Internet media, and the ability of avoiding disadvantages, are bound to promote the harmonious development of society. Otherwise, it will pollute the social atmosphere and destroy the social stability. Therefore, it is critical to study on the correct understanding of online media for their problems and explore its function.This Paper is divided into three chapters, namely, it's the rise of network media, problems and causes of network communication, and the functional improvement of network media.The first chapter studies on the three stages of development which are embryonic development stage, stage of development and growth, and large-scale development. Judging from the development process, we can see the network media has rapidly developed in a short span of ten years, showing its strong vitality and tremendous influence in society, which are closely linked with the characteristics of network media.Then, the second section amplifies the characteristics of online media that are the mass of information, the efficiency of transmission, openness of transmission, interactivity of communication. Everything has its advantages and disadvantages. Along with expanding social influence of Internet media, the presentation of the problem is increasingly prominent during its spread.The ChapterⅡrepresents the problems on network communication that are the serious pollution of content, low credibility, the infringement of transmission, as well as analyzes the causes of non-supervision to network media, delayed legislation on network, absent "gatekeeper", lack of Self-Regulation.ChapterⅢdiscusses the functional improvement of the network media. Network media bears a certain degree of social responsibility in the new circumstance, which embodies in the guidance of public opinion, supervision on public opinion, cultural heritage and bellwether. We have to profit and avoid loss to improve its function. SectionⅡproposes the suggestions to improve the ecological environment. They are strengthening the monitoring mechanism, reinforcing legislation of network, intensifying the mainstream of network media, and increasing more self-discipline.