Excessive propagation of the amusement news , false news, have already caused the extensive concern and criticism from top to bottom of the whole country. The amusement news suffers "the target of public criticism " from these, but apparently the appeal on the morality and the condemnation of the public opinion will not be changing the current situation essentially. I think it is more important to probe into this phenomenon deeply first of all and answer what it is , than how to " answer " what it should be. before this, we have not the guide terms of direction , just appeal of morals directly; Perhaps it can meet psychological expectations of the common people , but obviously there will be no help at all in analyzing the real phenomenon.The essay adopts such the mass conmmunication research approaches as the historical analytic approach, case analytic approach , and content analytic approach and etc. It aims to study and explan more effectively the social cultural, economical profound reasons which have produced the disadvantage s of the amusement news , to define the amusement news again, and offer some feasible schemes for the futural development trends of the amusement news, in order to improve the present situation, seek a way which can really make the amusement news reporting meet the needs of era , the people' s need, and the needs of cultural industry development.
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