The Analysis And Study On Phenomenon Of Yi Zhong Tian Of Lecture Room

With the commercialization of mass communication,"Lecture Room"gradually achieved higher ratings as an academic column of Science and Education Channel of CCTV,through its continuous innovation.In addition,"Lecture Room"was still on the trigger of the traditional culture which the people are concerned about. With the academic forum by television media,it has won widespread audience and found a key to open anunprecedented broad market for traditional culture.Various medias are showing greatenthusiasm and attention on the hot dicscussion which the"Lecture Room"has driven up.However,increasing the level of concern for the Phenomenon of Yi zhong tian,the controversy over the programming is becoming more and more.Some even say that it is a kind of subversionand betray for traditional culture in fact.From the time of wandering at the key point of the evaluation of CCTV to becoming the focus of nowaday's attention,from theoriginal purpose"Construction of common sense Wisdom of enjoying life"to today's"making the experts serve the people",from the original university auditorium to today's studio recording,the column reached a very high level on either the choice of the main transmission(host),and content(the script),or the use of communication skills and the spread of objects(theaudience).This paper attempts to explore the secret behind the success of columns by analyzing the"Lecture Room"section of the content,construction and disseminated effect.This paper is divided into four parts.The first part is the introduction of academic background of " Phenomenon of Yi zhong tian",briefly accountting of the main columns in the success of programmes to make a stark contrast the development process between now and before.The second part is to find out the reasons behind success as much as possible,through the interpretation and analysis on the columns of the content,structure and business strategy,with a view to other similar programs to have a very good reference.The third part,the analysis of "Phenomenon of Yi zhong tian"on strategy of the television brand an brand extending.The fourth part is the brief analysis on the inspiration and existing problems of Lecture Room from Phenomenon of Yi zhong tian.