Xinjiang Television Station Brand Strategy Research

Media brand strategy management is a very important part of the media strategymanagement, and also the current our country media industry development of allkinds of media in the media to highlight its value, and achieve the best point ofblending with the business.For the region of Xinjiang TV media, it faces the brand, industrializationdevelopment path is complicated. The development of Xinjiang TV station needs notonly meet local people watching TV Han demand, the more need to meet local Uygur,Kazak, Kirgiz, Mongolian, and many other minority compatriots watching TV, theneed for cultural exchange, this is the other TV media never faced.The strategy of the brand is not only in Xinjiang TV station in current China'snational conditions, is tailored to Xinjiang leapfrog development theme, forpromoting the stable and prosperous country, maintain national unity, promote localeconomic has a very important role. Taking Xinjiang TV as the research object, byreference media brand strategy management related theory, combined with thespecific data collection induction, data statistics analysis, the whole political,economic, and social development of the environment and Xinjiang TV specificinternal resources, and the program, competitiveness, is in progress to fumbleceaselessly in Xinjiang television the multiple perspectives analysis, and find out thepresent existing in the development of Xinjiang TV brand the hindering factors,through the theory and reference other TV media brand development successexperience and puts forward the development of brand in Xinjiang TVcountermeasures and suggestions for Xinjiang TV stations in concrete in the practiceof the further development of the brand construction to provide reference ideas. Thispaper fills the Xinjiang region TV media brand development research blank and hasthe important practical significance.