The Competition Of "Shanghai Dishes" And "National Dumplings"

Zhou Libo once compared his making "Shanghai QingKou" with the short piece of Zhao Benshan battle likened to the competition of "Shanghai dishes" and "National dumplings", I believe that the competition of regional and national Newsweek with this is the are very similar. Zhou Libo's "Shanghai QingKou" in Shanghai, loved by many viewers, while Zhao Benshan's comedy, which has been seems to have become the country people are anticipating the Spring Festival Evening essential programs. Each has its own unique means to survive, Zhao Benshan's comedy contains very huge appealing market in the country, while the "Shanghai QingKou" occupying Shanghai can also live a considerable moisture.After 20 years of development, from the original blind copy to the selective learning, and then to its innovation, China News Weekly have made the development and remarkable achievements. Although the market of China's current Newsweek magazine is not nature, the market volume is not large and the development of the status quo can not be optimistic, its demonstrated potential for development and promotion of space is beyond doubt. The moment there is no pattern of China's such as the U.S. Newsweek magazine "Time", a dominant issue of emergence of large, individual Newsweek did not face the directly heated market competition, but at the stage of co-cultivation of the market, which gave the current or the future Newsweek leave a wide space for development, as Li Ning's advertising tagline:"Everything is possible!" In this paper, from a basic overview of Newsweek and the localization, and a brief introduction to the development of the current some few well-known Newsweek, focusing on the "Xinmin Weekly," in order to serve the theme of this article-regional Newsweek. In this paper, the case analysis, comparative research methods and other methods to study the contents of the paper. This chapter is divided into six parts:introduction, a brief introduction of studying the origin of Newsweek and the necessity; the first chapter, starting with the concept of Newsweek, classification proceeding, introduced the basic profiles of Newsweek, and then several local well-known Chinese Newsweek carried a scanning, and made a theoretical basis for paper bedding in some detail; the second part, the livelihood of the people close to news, market positioning, advertising degree of concentration on three areas to introduce the regional news weekly survival advantage; the third part, in the same time of the analysis of advantages, the third part of focus on the market, the total amount of coverage point of view, the institutional factors to the development of detailed regional Newsweek bottlenecks; the fourth part, the analysis of the advantages of regional Newsweek and weaknesses, on the ground of the content planning, market segmentation, cultural background, brand strategy and distribution channels in five areas to elaborate regional Newsweek's survival response, or a development.