Society Transformation And The Development Of Newsweek

Society transformation is a kind of society evolution. It involves thesocial various domains. Society transformation has provided the rare turning point forcontemporary China society development. At the same time, the new question and newsituation urgently awaits widely to discuss and the reasonable solution. The develo-pment of newsweek is on the rise. In the social reforming background, we analyzeactual condition which newsweek produces and discuss its role as well as newsweekprofit pattern in the society transformation. We outline the direction of newsweekdevelopment. This article altogether includes five parts:First part elaborates the newsweek concept, reviews the development course ofnewsweek and generalize the overall characters of newsweek, then determines itsownership according to three kinds of classified standards.The newsweek vigorous growth can not leave the society transformation. Thesecond part analyzes particularly the reason for the development of newsweek. Societytransformation brings the profound change initiated the populace to the informationdeep level demand, social differentiation for the medium market has laid the foundation,the news reform and society transformation accompanies simultaneously. The factorstogether functions the vigorous growth of newsweek.The third part describes that the newsweek acts multiple roles in the societytransformation. It is the core and key of this article. The social reforming time, thenewsweek makes the mainstream media as its goal. It acts the information steward, therational observer and the viewpoint supplier, the guidance of the society and so on.newsweek is not only the explanation of society transformation, or public platformconstructing. Although the newsweek at present performance and the mainstream mediainfluence still had the disparity, but it can assume the pressure and the heavy responsi-bility in the society transformation process.The fourth part outlines newsweek market operation originality in the societytransformation. The newsweek needs fully display the magazine media the superiorityand strengthen the numerous markets development, needs unceasingly perfect thecirculation market and the advertisement market and establish the profit the foundation, needs establish the effective financing channel and perfect capital market operation,needs implement the market strategy which the brand extends, gradually expands thestrength, wins the opportunity.Some experts think that newsweek is faces with "applauds does not attracts a largeaudiences". The newsweek often changes its location. And its developments faces withthe challenge which origins the domestic and foreign similar magazines. The fifth partanalyzes the bottleneck of the newsweek development. At the same time it pointes outthat the market orientation, the collectivization and the industrialization is the way ofnewsweek development. Simultaneously the newsweek needs strengthen media integr-ation for the information interaction dissemination. And it must activate the contentmarket for integrating content resources.Following society transformation and development, the newsweek expandsgradually and is acting the more and more important role. After the nearly 10 yearsmarket cultivation, the China newsweek have basically completed its running stage.Following Chinese society transformation as well as China's rising, the ideal of makingthe mainstream magazine certainly will be allowed to realize. But comparing with thefamous newsweek in the world, our newsweek still is at the low development conditions,the way of China newsweek development is still long and difficult.