The Space Of Newspaper Comment On The Impact Of Network Comment

With the new media era's coming, the impact of network media on traditional media becomes more and more deep. Nowadays, the increasingly relaxed of speech environment in China and the rising of public's aspirations to express declared the advent of citizen's writing time. All these make networks comment, especially comment on news, become prosperous. As the impact of network comments on the traditional newspaper comment is continuously growing, newspaper Comments faces immense pressure to survive. At a crucial period of traditional newspaper for the digital transition, it is a topic worthy of careful consideration that how the newspaper comments to deal with the challenges of network comments and in win-at-Risk.The Beijing News·Comments Weekly is founded in this media environment, and after nearly a year of development, its layout style and business philosophy has been stable. It is a relatively mature sample for Newspaper Comments research. Based on comparative anglicizing the early stage of development strategy and the effects of The Beijing News·Comments Weekly, this article combing analysis and summing up the various social factors that led it make improvement, and analyzed The Beijing News·Comments Weekly's development strategy. Mainly through case studies, in this article the writer observes the response and development of newspaper comment on the impact of network, and verifies the research of news review. This article continue to explore how to explore and maintain the competitive advantage of the traditional comments, how to look at the commentaries and the construction of the newspapers and the network reviews in competition, and trying to clarify in the media integration the context of market positioning and market strategy of newspaper comments. It is expected to be the signs for the relevant media.