Research Of The Media Characteristics That Under The Geographical And Cultural

China's regional cultural characteristics, for the world is rare. A regional culture for the regional economic often, humanities, history, geography, environmental impact. Penetration Study of regional features, media to better exploit market, and government, calibration development thought absorbing foreign advanced culture media operation and management experience, ascension has very important significance.With the practice of regional culture, is about the influence of media characteristic of related theory is not mature, correlative monographs are rare, many similar theories are found in the culture, sociology, linguistics, etc., the lack of system of books and depth. This paper attempts to culture, media PiPingXue, medium the perspective of geography, under the influence of different regional culture characteristics of media, the author briefly to clear the deep development of exploration, summarizes the experience and the media, for the future development of science offers to help.In the research method, the paper adopted case empirical research and comparison method combining research, don't stay at the theoretical level, but only selecting typical significance of in-depth analysis model, the phenomenon of the regular characteristic, behind of regional features from the comprehensive analysis of media for perspective. But because our regional culture, involving many categories of the relative content, so this is possibly the only selected familiar, the study of regional industry as an example, the area is most characteristic selection of media and forms as the research object.The author chose in Chinese cultural map has typical significance of regional culture:the four main border land of beiping had pointed out the culture in the loess plateau, the main boundary for SanJin chu culture, in the home of huxiang culture of lingnan bounded by turning and the lingnan culture, the four geographical respectively from north to south, and the surrounding throughout the region produces a strong impact, will this four regional culture, as an example for the study of the media will have a total of role came out.Through the study, the paper concluded:a regional media success is the regional culture behind pushing force, what kind of regional culture, media audience, what kind of audience, must decide what kind of media styles. Regional culture is not only a media determines the style, but also as a medium to attract the audience, the formation and development of distinctive competitive. In advocate the use of regional culture media, meanwhile, the author hope to pay attention to the following the development of media, a few important aspect is to have a clear orientation, 2 it is to have sustained, the third is to cultivate the media personnel, four compound is to have a regional culture and the audience, the demand is to avoid FengBiHua. Only in developing noticed that some aspects of the problem, can play the role of regional culture, promote the unique advantages of sound and fast development.