| In recent years, China’s TV entertainment tend to be intensified, and flourish everywhere. With the rapid development of television entertainment, has stepped into the American scholar said Neil postman pan entertainment TV era. Especially the provincial satellite TV launched more than domestic television dating shows, hit of the show from the larger society, has become a hot topic in television viewers and. Oriental TV television dating shows 《only》 premiere in June6,2010, and January1,2012and launched《the one who can》 show, the two gears matchmaking program is the only "sister" to build and launch matchmaking program. Two program is complement each other in all respects set, each other echo, and pay attention to make to attract the attention of the audience entertainment, won the high ratings. The two television dating show also because of its entertainment program form, reality TV entertainment elements, and set off viewing boom. And triggered by the TV dating show discussion about marriage, from traditional media to new media and real life, and hot.This paper will be divided into three parts. The first part expounds the general entertainment era environment and generalized entertainment era, the development situation of provincial satellite TV dating show The second part emphasizes to dragon TV《only》,《the one who can》 as an example, analyses the extensive entertainment era under the background of the manifestation of matchmaking program entertainment tendency and the main problems. Dating show entertainment tendency of the specific performance:program packaging set entertainment, link set entertainment entertainment and excitement. Main problems of the entertainment tendency:treat ratings program concept on the erroneous zone, content of innovation strategy and program form excessive spectacle, the effect has the problem of value orientation and program narrative flaws; The third part is for the tendency of entertainment and the existing problems, put forward under the environment of extensive entertainment era guiding the orientation of provincial satellite TV dating shows the correct path. A path:shows the idea of strengthening the path; The innovation of the programming path; Program of acculturation path; Media management specification of path. Looking forward to for TV dating show "stick to and beyond" to provide the reference. |