Studies Of The North United Publishing & Media (Group)company Limited Reform

North United Publishing & Media Group as a joint publication of the pioneer of Chinese cultural system, is the first separate government from enterprises and get owned assets as a large state-owned publishing industry group, and its reform and development process, has been publishing the industry's attention at home and abroad.North United Publishing Media Group's public institutions from the traditional to the Liaoning Publishing Group, from the successful capital market to the formation of cross-regional print media "aircraft carrier", it is the way in reform and development face a number of specific issues: the main cause of system functions under the lack of market , structural contradiction, one mode of operation, the effective utilization of capital low. Business analysis summary of the problem has to take much to reform measures: government and enterprises, improve governance, from product management to capital management, cross-border cooperation, diversified Road. Northern Media Group joint wear the reform process, reform of China's publishing industry as a sample. Its achievements and shortcomings, is worth discussion and analysis, thus, we can see them published in a number of problems of reform and its solution. Meanwhile, the special property of the publishing industry, publishing industry in the reform process the relationship between economic and social benefits and other issues which we should think about and explore the important part. North United Publishing & Media Group in the process of reform and development of successful experience and enlightenment of the cultural system in China, reform of the publishing industry provides an important reference and reference.