The Research Of Public Relations Of Archives In New Period

Archives is cultural institution of society whose development needs public support and cooperation. In recent years, archives have provided services to the people's livelihood files and inspection services to carry out government documents. Archives have made great achievements in the public service to meet the information needs of public records, to some extent, archives improve the social influence. However, measuring archives with the perspective of public cultural institutions, archives also have a lower profile and reputation and have not set good image in society ,which depends on the nature of archives and historical reasons, there is also an important reason that archives are short of awareness of public relations, they can not transfer information of archives to public well, communicate and exchange with the public in two-way. In the context of construction of Public Archives and opening of the Government Information. I believe that archives should pay more attention to enhance awareness of public relations, launch public relations activities , deal with public relations and re-shape the social image of archives, which will create a good environment for the archives development.This article analyzed and drew on previous research results. firstly, studied the public relations theory of archives systematically ;secondly , analyzed the current situation and problems of public relations activities of archives ;finally, proposed the public relations activities strategic of archives in the new period, which will provide guidance for archives activities and promote public archives construction.