| The late president of South Africa, Mandela, once said: "sports, has the power to change the world!" Sports heritage value, sports power transfer, and the media support be bound together in a common cause. Sports and media is the perfect symbiosis, sports with the media as the carrier to achieve the global spread, the media through the development of sports news reporting. In the contemporary society, sports news communication plays an important role in the social life of human beings. Along with the progress of sports news practice, the research of sports news in the academic circles and the industry is also in constant depth.In 1990 s, China's sports news began to appear in the entertainment oriented perspective, which attracted the attention of the researchers and gradually evolved into the sports news research area of hot spots. In recent years, the breadth and depth of the research on sports news entertainment is constantly expanding, but the overall research of sports news and entertainment in China is still not perfect. Using the literature material law, expert interview, logic analysis, historical analysis, and so on, take the time as the ordinate axis, inquiry since the founding of new China, the Chinese sports news communication paradigm and its variation. In the process of history, sports news has changed from the initial publicity and education perspective to the entertainment. Then this paper focuses on the analysis of the 1990 s social transformation effect on entertainment of sports news reports, and from the perspective of media classification entry, respectively. The changes of China's print media and electronic media and new media entertainment of sports news research, clarify the development path of China's sports news entertainment.Sports news has the entertainment attribute, through to our country sports news entertainment process rational examination, may affirm its rationality and the necessity. In the current communication media international, professional background, China's sports news to improve the transmission efficiency and achieve a better effect of communication, in international sports news in the industry establish a good image, enhance the right to speak in the world and need to for sports news entertainment tendency to make the correct response, in the entertainment while focusing on core values guide, follow the law of their own development of sports news, sports journalism in China to embark on the road of healthy development. |
PDF Full Text Request