Analysis Zhang Jinglu

Zhang Jing Lu is one of the most famous publishers in Chinese modern publishing history, almost all of his life contributed to the editing and publishing work, his methods of bookstore prosecution and magazine distribution, ahead of the rest of the time; his publishing idea, still shining light of wisdom at present; compiled "Chinese Modern Publishing Historical" become the first study of Chinese modern publishing history in China.Zhang Jinglu's editing and publishing activities include many different sections. Before The May Fourth Movement, he established "small Shanghai","novel forest","humor forest" and worked as an editor for "national daily","Salvation daily" and so on. After The May Fourth Movement, he joined in Taidong Bookstore, started his Publishing Career. After that, he established Guanghua bookstore,Xiandai bookstore,Shanghai union bookstore and Shanghai magazines company successively. In Anti-Japanese War, on the one hand he keeped on to manage Shanghai magazines company, insisting on fighting against Japan to save the national; on the other hand, he served as Chongqing Associates Bookstore General Manager, struggling against the Kuomintang reactionaries; After the founding of New China, he Committed to collect and arrange chinese modern publishing historical.Zhang Jinglu's chief achievement is to establish the first magazine company of china history, Shanghai magazine company, Summarized "quick,whole,cheap" of selling magazine, formulated guiding principle of "replaced booking and Drained away booking is absolute freedom" for setting magazines. Zhang Jinglu's unique methods of issuing magazines is developed a school of his own in china modern publishing history. Additionally, he taked possession of unique idea in publishing management,capital operation,publication competition,human resources management and so on. "Chinese Modern Publishing Historical" included many valuable publishing historicals from School of Combined Learning founding in 1962 to new china founding in 1949, becomed the most important materials for studying the Chinese modern publishing history.Almost all of his life, Zhang Jinglu lived in Shanghai of china modern publishing center. The integral environment of Shanghai deeply effected on Zhang Jinglu. Shanghai's publishing groups offered many supports for Zhang Jinglu. So, Zhang Jinglu's success can not be separated on Shanghai. Zhang Jinglu's modern sense lied on, how to become a Primary only reading 6 years primary school for the most famous publisher, which aspects be worth of Referencing and studing for modern publishers from Zhang Jinglu's publishing management methods, which characters and Trait impeled him to become the most famous publisher. All of these need us to dig on Zhang Jinglu deeply, to study Zhang Jinglu deeply, for carrying china publications forward.