Discussions On The Development And Strategy Of The Chinese Free Newspaper

The free newspaper is also called "the metro newspaper", since foreign journalism is practised in the beginning, and under the great desolate environment of global journalism in recent years, a dark horse, rise against the tendency. The free newspaper refers to being geared to the needs of the society the public publication, profit-making, specializing in publishing news information, advertisement, do not need to pay the newspaper that can get. It is a kind of newspaper shape with one's own content characteristic, have its special operation mode of producing development. The free newspaper reflects the demand which society and reader change at present, comply with law on the market, represent a kind of new thinking of running a newspaper. Free newspaper in our country newspaper industry market is already budding, and presents from supplements to the competition, from "underground" "on the top" in the development situation.But free newspaper "fast-food type" and the brief news lack the characteristic, also must undertake the risk which in quite long period of time does not make money, simultaneously faces take the huge metropolis from newspaper camp such as representative's traditional media counter-attack, the network media and so on the new media fast growth, whether did it successfully attract under the competition intense medium environment the audiences was still an unknown, had to grow strong needs many improvements strategies: For example carries on the effective market to subdivide, the localization, guarantees "the newsprinting paper" special characteristic, as well as effective release and good cost control and so on. The free newspaper also choose to be established or included in some quality paper flag with some less restriction factors by the journalism group. At information age, the free newspaper should press close to its readers, netizen in information age readers' thinking and way of reading too naturally. Can be expected, the free newspaper will open the new space for China's journalism, will become the point of growth of journalism with new economy.