Construction Reporter Environmental Research Integrity

At present our country's media environment is changing, under the media marketization, commercial factor corrosion, rapid development of emerging communication technology, frequent interpersonal communication, network popularization and network technology update, these have posed a challenge to our media credibility, and also to the integrity of journalists.Building a harmonious society and establishing an integrity social environment are especially important. The news media institutions tend to hold a lot of social resources, which play an important role in maintaining the social order, while the journalists are the main part of news media. Integrity of reporters is the key point for the integrity of news, and also the focus of news integrity environment construction. In turn, the news's honest environment will strongly influence the formation of journalist integrity. Under the background of building a harmonious society, building optimized credibility press environment is the demand of press professional ethics construction, and also the time requirements to build an integrity and harmonious society.Presently, main performance that the integrity flaw of media reporter include the false news, the vulgar news, the homogeneity news, concealed the truth and so on. The integrity flaw of reporters have the close relationship with the environment which them lived in. Currently reporter'integrity mainly influenced by three aspects of environments. First, the social environment, the economy is facing the temptation of economic interests, political face on facing the press under control, public opinion insist on the correct foundation for the news value of the balance, on social and cultural environment is faced with the erosion resist unhealthy social atmosphere. Second, Lack of honesty in the media environment, such as the news media betrayed the presence of the operating means honesty, falsifying the sales figures, connections to buy integrity, does not expose shortcomings between the city media and so on. Third, reporter the employment environment, like such as peer-journalist, the reversal of honor of the news "unspoken rules" popular and understanding of news value unclearly. Journalist integrity caused by the overall bad state of the environment of deep-seated reasons mainly from market economic conditions, the media pressure on the survival and development, media management system on loopholes, as well as journalist unsound social security system and so on.To build an optimized environment of journalist integrity, firstly it must strengthen the education in socialist concept of honor and disgrace, shape a good atmosphere. It must strengthen and guide public opinion, enhance awareness of society as a whole, guide the formation of a good society, eliminate the loss of journalist integrity, cultivate a pragmatic, progressive and professional ideal. Second, it is necessary to strengthen the integrity system, and create a good environment for the media system integrity, to strengthen the legal construction of news integrity, to establish and improve the ideological education mechanisms, the supervision and management mechanism for the journalists. Third, it is necessary to optimize the physical environment, to create a good development space for the media. Increase funding to create a better physical environment, which let the reporters have no the extra worries. Accelerate the pace of media reform, and build a fair and reasonable competition mechanism to promote the survival of the fittest media.