On Construction And Management Of Cyber-Culture In Shandong Province

The rapid development of internet culture plays an active role in transmitting information, learning knowledge and propagandizing theory, guideline and policy of our party, meanwhile it puts forward new task for socialist culture construction in China. Whether Internet could be utilized positively and managed effectively, or internet would become new channel for transmitting socialist advanced culture, new platform for public culture service and new space for people's positive spiritual culture, are in relation to the sound development of socialist cultural cause and industry, as well as state cultural information security and lasting political stability, even the overall interest of socialism with Chinese characteristics.With the fantastic spur of internet technology, its development potential and influence are hard to forecast and imagine. Since the sixteenth National Congress, the CPC central committee with Comrade Hu Jintao as the General Secretary attaches great importance to internet cultural construction and management so as to put it in a prominent and strategic position. As a brand new cultural pattern, how to strengthen efforts to develop and manage Internet culture and how to realize sound and rapid development and blaze a trail in internet cultural development approach with Chinese characteristic are the brand new tasks for us. As such, based on clear basic concept of internet culture, the paper demonstrates in details about the theory support of internet cultural construction and management. Then, combined with practical cases in the course of strengthening internet cultural construction and management in recent years, existing problems and profound reasons in the process of current construction and management are analyzed specifically. From the view of economic and social features in China, especially in Shandong Province, the paper put forward a series of targeted suggestion and thoughts in order to promote internet cultural construction and management as follows: keeping the orientation of advanced socialist culture in terms of internet culture, reinforcing the building of cultural fronts, improving the service and supply capacity of internet public cultural products, striving to develop internet cultural industry, strengthening public opinion analysis on the Internet, enhancing management efficiency of internet culture and providing effective guarantee for internet cultural development. In the paper, the emphasis is presented in highlighting the theory support of internet culture, profound analysis of the obstacle in the process of internet cultural construction and management. It makes a point of combining reality and innovation when carrying out the cause of strengthening the internet cultural construction and management in China, especially in Shandong Province. It also put forward how to strengthen construction and management in order to achieve sound and rapid development and blaze a trail in internet cultural development approach with Chinese characteristic.