Comparison Research On Chinese Network Media Information Communication Mode

In 2008, China's Internet media had successful report of Wenchuan'5 ? 12 'earthquake and the afterward Beijing Olympic Games. These symbolizes that China network media move toward a mature media, also symbolizes that China's Internet media have stood to the ranks of mainstream media. Did this article obtain from the network dissemination's superiority, how to promulgate the network media to develop the rapid reason. Afterward, give comparison of information communication mode on Sina, baidu, and tecent, the three commercial network media. Unearths their dissemination characteristic, provides take the time as our country tradition media website development uses for reference. Because our country's dissemination system limits, the commercial network media has not interviewed the report power, this caused the commercial network media to present in the content production the inferiority, to seek for the commercial network media the core competitiveness, myself am sought for from the commercial network media profit pattern as well as the numerous words power two aspects. Had discovered the search class merely technical core competitiveness and the channel foundation class core competitiveness, the latter has contained the initiative creation"the public news"the content production pattern and the conformity channel's content processing pattern, the two's content foundation is"the fragment"blog content. Through to the commercial network media's core competition's excavation, may for the future network media development direction shortcut.