The Research Of Media Ethics From The Perspective Of Culture Construction

The mass media is the organic part of the culture construction, has the unshakableresponsibility to hence China’s culture soft power. Especially in the age of rapiddevelopment of electronic media, the mass media has penetrated into every aspect ofpeople’s life as an indispensable means of access of information, it not only influenceaudience individual cognition, but also has important significance on social ideology, evenhas a vital role on inheritance and innovation of national culture. However, because of thelack of constraint and specifications by corresponding laws and regulations, the mass mediaalso appeared some ethics problems at the time of rapid development, make the mass mediadidn’t play its guiding value in the progress of culture construction. Facing the mass mediamoral risk, it is necessary for us to analysis of the interest relationship need to be addressed,make the mass media become a real characterization of social conscience and fair value,and to promote socialist cultural construction of healthy development.First of all, the writer simple comb media ethics, culture construction and therelationship between them. On the basis of it, put forward the problems existing in thecontemporary mass media, for example news distortion, media trial, media tort, mediavulgarization., and further to analysis the media ethics problems, dig down deep in the realoperation with ethical dilemma: freedom and responsibility of separation, economicfunction and social culture function imbalance, news timeliness and the authenticity of thecontradiction. Furthermore, the author try to reveal the substance of contemporary massmedia ethics dilemma, including the cause of the media market the malpractices, medialegislation relatively lags behind, media practitioners social responsibility and the role ofspiritual alienation, lack of effective social supervision. And instruct the dangers of mediaethics anomie on the basis of it. Finall, based on China’s national conditions, put forwardthe current media ethics construction mechanism: deepening the reform of the system of mass media, and speed up the media legislation process, strengthening the subject of mediaself-discipline consciousness, perfecting the media ethics supervision mechanism.