A Research On Blog And Its Communication Effects In China

Boke (Blog) is one of the most popular applications on the Internet and it shows great potential in the beginning of its birth. With the advantages of the Internet and the characteristics of it, the blog, on the one hand, is more widely used in political, economic, cultural and other fields, plays an irreplaceable role; On the other hand, the blog brings more and more serious problem to the society with the rapid devebpment of its.This paper makes use of various research methods, including the literature review, data analysis, case studies, internet resource investigation, comparative analysis, synthesis conclude, etc, makes a further discussions and analysis about the blog, its communication effects and other related issues. Based on systematically introduced in the blog's history and characteristics and focused on the important application of the blog, this paper discusses the blog communication effects separately from the process effects and society effects, and then we analysis the blog communication and traditional mass media effects theory. Finally, the drawbacks exposed in the development of the blog are mentioned. Combined with previously discussed, after analyzed the strengths and weaknesses of current methods, we give some advice from the angle of communication effects to promote the healthy development of the blog.The full text can be divided into four parts:Part 1, the first chapter, discusses the research background, the purpose and significance, the development of blog research at home and abroad, as well as research methods.Part 2, the second chapter, introduces the history of the blog both in China and foreign counties and also discusses the blog's features and classification, and finally, this part mentions the typical applications of the blog from cultural, educational and economic.Part 3, the third chapter and the fourth chapter, discusses the characteristics of the blog communication ,mode of transmissbn and disseminatbn patterns. Next, the article analysis the communication effects from communication process effects, including the factors of content ,the author, mass media, informatbn technology and society effects which from the political, economic and general social effect. At the chapter of four, the paper analysis the blog communication and traditional mass media effects theory.Part 4, including the last chapter. In this sectbn, the paper discusses the difficulties that the blog faced from the discussion of private and public characteristics of the blog. After comparing the advantages and disadvantages of the existing methods, the paper suggests to restrict the blog from the angle of communication effects and spend efforts to minimize its negative impact.