Industry And Regulatory: The Research Of Development Course Of China's Micro-blog

With the development of Web2.0 technology,social media depending on Internet came into being.Over the past decade,social media has sprung up and down,affecting various aspects of people's daily lives.Micro-blog,as a new media,suddenly emerged,its unique way of transmission changing the public's personal expression,and so long the discourse power which is always monopolized the traditional media and the social elite has spread to the public.The rapid spread of mobile Internet provides a realistic background to micro-blog's development,and micro-blog gradually formed its own industry pattern in technological innovation and capital.However,micro-blog is not all plain sailing from its birth to development;the early pathfinder soon disappeared and has not yet formed an industrial model.After that,the commercialization road of the several major micro-blog site is also difficult.Sina micro-blog ushered the final dominance after jointed with Alibaba and listing on the US Nasdaq.Micro-blog public opinion field is the "double-edged sword".Micro-blog can cultivate the mainstream culture and spread positive energy,but the problems in the spread process are endless.Pornographic obscene information,false useless information,online water army and evil words or war of words are disturbing micro-blog public opinion field and those information bring a lot of negative effects.And micro-blog snaked forward in the public opinion of many typical events,also became one of the characteristics of China's contemporary media of ecological changes.Face the problem,the government must pay attention to the micro-blog supervision and guidance,as well as industry self-discipline and micro-blog users' self-discipline.In this way diversified management effect is more obvious.Micro-blog industry's healthy development also requires government regulation to protect.Industry and regulation throughout the micro-blog development process and they influence each other mutual.The framework of this study is based on this,with time as a vertical clue,sort out analysis from the perspective of industry and regulation of its development context.This study is divided into two parts,the brief content as follows:The first part is the introduction,that is,the first chapter,clear the research background,ideas and research significance;The second part is the main content of the research,that is the second chapter to the sixth chapter.These five chapters according to the time node of micro-blog development stage divide into early embryonic stage,growth stage,innovation and development stage,Sina micro-blog dominance stage and then the new development stage after the impact.The industrial development and government regulation throughout each chapter,each stage combed some important events.