Ratings At The Television News Program Applied Research

The ratings In recent years become the focus of attention of the industry as an important means to investigate the media, its Chinese television industry has a far-reaching impact on the development process. Investigate the ratings from the face-to-face visits and phone access to the diary card-stage development phase, and finally to the staff of the widely used measuring instrument can be said to investigate the application of the ratings of more and more precise, with more and more time-sensitive, of course, the ratings applied There is also the direct use of ratings as judged by the quality of program content, the existence of measurement error, lack of industry oversight and other issues exist, but overall, the ratings of television programs of the operation of the market played an important role should not been denied of.Ratings analysis of television programs at a wide range of applications, for example at the application programming in a program broadcast results to be expected, the application of resource utilization, or television channels operating at the application, and analysis of these specific ratings and can be attributed to the overall level of the four largest, which are spread with the ratings system level, the program type level, the columns with the program level, the television and channel level.Through the analysis of our audience can be seen that the viewing audience and the audience ratings scale structure, in particular, we can understand that the market has closed at the number of viewers watching TV, analyzing how the audience viewing time at different hours, different channels, different program for distribution, is the audience for a further day at different times of the structure of the ratings, the audience in different types of viewing the structure of programs and so on, and these ratings system information broadcast on the program staff can make it for the viewing audience a better understanding of Behavior.In this study, Jilin TV "news reference to" section for the case to the specific case that television ratings analysis section at the specific application, we can find the ratings at the television news program to develop the role of evaluation of the role of audience segmentation as well as ratings for television news programming of the guiding role. Ratings data used in the future development of more extensive target ratings as a program evaluation system which is very important also played a very important role in building a scientific program evaluation system is also necessary to further the efforts of media to improve the essential mission .