Television Livelihood News Ratings Analysis

With the development of television news people's livelihood, livelihood news television ratings survey also came into being. Livelihood development of the domestic television news today, the basic mode of operation, business strategy, and so the media environment has changed. Especially when the level of program ratings, advertising revenue directly determines the time. In this case, the ratings were assessed as a measure of media influence and audience behavior of a rigid target. This article begins with communication, journalism, philosophy and psychology related to the theoretical basis to explore the news and people's livelihood and the concept of ratings. Secondly, the livelihood of Heilongjiang TV news "site 1", for example, different stages of program ratings. Instability in the program ratings draw conclusions, but this is news many of the problems faced by the people's livelihood. Again, from a technical and non-technical aspects of the two big "1 Live" causes of instability in the ratings and made improvements in both methods. Finally, sum up the TV news people's livelihood opportunities and challenges facing, Heilongjiang TV, "No. 1 spot" as an example of the hungry, so television news programs to enhance the strength of people's livelihood, improve ratings; how do the people's eyes and ears of the party and the mouthpiece play a role in the correct direction of public opinion. Themselves in the fierce market competition in an invincible position.