Innovation Research On The Content Of New Media Era Of People’s Livelihood News Programs

Network television is a product of traditional television and network integration,is set digitization and networking integration, the integration of the two networks, atelevision and new media forms of communication. Compared to traditionaltelevision in terms of network television more convenient, more free, moretime-saving advantages, will become the focus of mass media development. NetworkTV will inevitably impact on many aspects of traditional TV.With the continuous development of new media, mobile phones, camcorders,cameras, laptop computers and Internet connections together to form a network ofnew media. People can use the phone throughout send SMS, MMS and publishinformation on the Internet through a blog and podcasts can become a networkcorrespondent, so there have been three hundred million Chinese netizens threehundred million "netizens reporters " phenomenon. These users reporters throughoutevery corner of society, they are used to carry mobile phones and other equipmentcan be immediately recorded around emergencies, then broadcast via the Internetcommunity news, often faster than the speed of television news, and with the majorsites gradually released window and a certain influence. Specific to the networktelevision news, given its convenience and interactivity, network television newsplatform in Web2.0era has become a new generation of Fuji ’s election newsaudience.At present strong position has been greatly impact the traditional television newsmedia should be how to deal with the emerging, especially in network TV news stir?This is definitely a problem the majority of television journalists have to consider. This paper mainly Heilongjiang TV ratings, reputation is high, the award-winning "News night " program, for example, from the analysis of their content to start, andnetwork television news through the advantages of comparison, the traditional TVnews and network TV news both for all-round, multi-angle comparison, the study oftraditional television news in the new environment is how to deal with the impact ofits network television news coverage, and how good use of new media from thenetwork, this advantage they use, complementary advantages, as a way specifiedfuture direction of traditional television news.