Discuss The Competition Advantages And Risk Aversion On The Joint Venture Of The Newspaper Group

The topic of this thesis is about the first case of actual operation on joint venture - SHENZHEN NEWSPAPER GROUP as an example, discuss how Chinese newspaper group is getting stronger by joint venture, analyse the advantages of development and risks of combination process brought by the joint venture of the groups, and also, combine the ways on actual risks avoidance research for the Chinese news media corporations. The author thinks that the Chinese news media corporations are the result of press industrialization, and the joint venture of newspaper groups is the important performance of media competition globalisation.Joint venture effectively solves the present tough situation of "no exit system" in Chinese newspaper corporations, integrities all the resources of newspaper companies, changes the whole structure of the development if newspaper groups, helps Chinese news media corporations to be simplified and high efficiency. Joint help the press corporation become large size in a short time ,win the advantages of time and cost, and bring the long last and thorough structure reformation and system conversion. On the other hand, joint and reformation bring the risks of human resources, finance and marketing. The newspaper corporation must boost up the sense of risk averse, take the active and positive measures to avoid the risks, then let the joint smoothly.The thesis is based on the SHENZHEN MEWSPAPER GROUP as an example and the present development of the Chinese news media corporations, the study on the acquisition of the foreign media groups, associate the competition theory in economics and the theory on corporation restructure, hoping to explore and summarize the road of press's conformity what fit the situation of China by paying attention of SHENZHEN NEWSPAPER GROUP.