The Research On The In-Depth Report Of TV Brand Program In China

Due to its grand social and realistic significances in the selection of subject and strong ordor of story and conflict in narration, the in-depth television report becomes a competitive product in many television channels, turning into a strong means of strengthening media competitive power, expanding social influence and attracting spectators. At present, the research on the in-depth television report conducted by theory circles still lacks forward-looking, profoundity and systemasticness based on macro-stratigic management. The thesis, by taking brand stratigy and marketing stratigy as the guiding ideology, aims to fuse passive ideology, marketing ideology, location method, brand characteristic, expansion of brand value, brand public relations, and collecting process, etc. into an overall stratigic system to discuss and explain how to forge the in-depth television report program.According to this thesis, in order to forge in-depth tevelision report program, we have to acknowledge and graspe clearly the idinsyncracy of in-depth television report itself firstly—the selection of subject should be clear and of significance, the location of program should be precise and of high-end, and then make scientific and reasonable evaluation on the planning of subject selection timely, providing effectively standard manipulation mode, only by which the basic way out for in-depth television report could be forged.The thesis analysizes the forming factors of in-depth brand television report programs, illuminates how these factors are integrated organically to get means for establishing in-depth brand television report programs, and probes the development strategy and marketing strategy of the in-depth brand television report programs.Finally, on the basis of normative research, the thesis, by adopting emperical study and case study, selects the"Joint Attention"program from CCTV new channel as the reaserching object, uses the construction system of the in-depth brand television report program of Chine, analyses by combining brand marketing strategy, and proposes corresponding suggestions and tactics for the brand development strategy of the"Joint Attention"program.