Study On Development Strategy Of China's Paper-based Media Website

With the arrival of the global economic crisis,many industries have a greater impact.Economic crisis has been influence the real economy of our country and have a certain impact on the domestic macro-economic slowdown,decreased consumer demand.While China's media industry have a certain degree of defensive capability,but still inevitably affected China's paper-based media development site have been affected,because of its over-reliance on advertising models and the existence of a single profit risk.The face of crisis,China's paper-based media web site should be how to maintain the profitability of sustainable development,and how we will continue to have the right to speak the media market to expand the social influence to win a competitive advantage,need to actively adjust or re-enact the appropriate development strategy.The paper first introduces and defines the concept of China's paper-based media website.Article uses the knowledge of networks and the dissemination to study China's paper-based media website.And find out the advantage of credibility and resources of our country.Followed by analysis of the web of foreign paper-based media website development and advantages,the use of contrast methods,the paper web to find the fundamental problem development of our country,that is,inappropriate development strategies weaker profitability cause problems.Finally,the article use of marketing business model combined with the advantages of China's paper-based media site analysis and summary the development strategy of China's paper-based media website,from three specific aspects,like the theoretical knowledge,brand image and profitable fit for our country.In this paper,the authors hope that the research could provide a reference value for of our country's future development of China's paper-based media website.