Mass Media And Continuing Socialization Of Peasant-workers In The City

With Urbanization process in China, a large number of surplus rural labors come to urban areas. Peasant-workers have become a new group during china's social transition. How to help them to adapt to the life of city .China is faced with an important subject. This paper discussed how to guide peasant workers into the city and continue to socialize by mass media.The mobility of the peasant-worker into city needs more information service from the mass media. Moreover, they have qualified for getting touch with mass media considering their cultural level, earnings, leisure, mental demands and so on. So they have become consumers of information. In the background of the mass media intense trend towards commercialization, as the audience,numerous peasants-workers become the edge of group in the mass communication field. This does not match the requirements of China's urbanization and modernization.Peasant-workers have made significant contributions for urbanization and modernization. They should be have a fair deal in the city. As a "social" of the mass media, they should not be ignored, it is necessary for them to clear away obstacles in the process of socialization. In accordance with their practical demands, our mass media should be dedicated to cultivating the modern idea, trying to find out the resonance and establish the interaction between them and the media. Thus our media can play an important role in peasant-workers'continuing socialization.