Research On The Marketing Strategy Of Book Of T Co.,Ltd.

With the continuous improvement of the quality of life of the people,the spiritual world has gradually enriched.The typical feature is the gradual increase in the consumption expenditures of book products.In addition to the people's pursuit of book products,the expansion of the book market is more due to the success Book marketing tools.However,the current book market operators continue to increase,and the types of book marketing continue to diversify,which has also intensified market competition.Therefore,facing the threat of shrinking market,the major book companies have to re-emphasize the development of book marketing activities.In addition,the development of e-commerce has made online book purchase gradually become the main mode of digital book consumption.More online bookstores,e-books,etc.have emerged as the times require.In this more convenient book market,consumers can get a more convenient reading experience and get more Preferential prices make book operators face more cruel market competition.Therefore,this article takes its own company T company's book products as the main body of research to conduct research on marketing strategies,which has certain market guidance value and practical significance.This article mainly studies the contents of the relevant levels of book marketing,taking 4P theory as the main research tone of this article,and then launches the research of this article.First of all,based on the overall development environment of China's book market,the main research significance is to promote the development of book marketing theory,and the main research purpose is to expand the market share of T company's book market and expand the company's influence.,Puts forward the research content and ideas of this article;secondly,with T company's marketing environment as the main research content,it can be known that T company is facing a good industrial policy,technical environment and gradually expanding industry scale,and T company is facing a new historical opportunity;Next,analyze the current situation of T company's book product marketing,find out the problems in T company's book product marketing,and point out the reasons for the problems;thirdly,the T company's book product marketing strategy,which mainly includes product strategy,price strategy,channel strategy,Promotion strategy and service strategy;Finally,the main research content is to ensure the smooth implementation of T company's book product marketing strategy,to ensure the effectiveness of the 4P strategy,so as to promote the expansion of T company's book product market share.It is hoped that the implementation of these strategies can effectively improve the online marketing environment that T company is currently facing,help T company develop a larger online book market,and at the same time provide theoretical research and book marketing practice for my country's book marketing.Provide reference and guidance.