The Strategy On The Books Internet-marketing

From the demise of Bertelsmann in the Chinese market to the representative of popular the online bookstore platform such as Dangdang online bookstore, Amazon flourish in China, it is clear to us the progress and development of network technology and convenient of network information flowing innovate changes on books Internet-marketing.These changes revolutionized the survival status of the traditional bookstore and brought new mode of information transmission to books Internet-marketing, changed each readers’books-shopping forms and the information exchanging modes.The readers no longer need to choose the traditional real bookstore, but access to Internet to get a new mode of and disseminate information from getting books information-shopping books-reading sharing.Readers can choose each Internet channels’any aspects to get information.The Internet not only changes people’life mode, but also changes the readers’values, impacts on the traditional book market environment. Publishing companies need to changes,more novelty and more differences in the new network economy.The convenience, fasting and a series good points of Online bookstore impacts on traditional Internet-marketing industry.To traditional Internet-marketing industry,this is both an opportunity and a challenge. The books network marketing theory has not formed a complete theoretical framework, the book Internet marketing practical experience lacks turning into words.To study depth on the practical experience of the books network marketing both in domestic and from abroad, analysis the Internet-marketing theory system. It has great realistic and practical significance.This paper researches on books Internet-marketing, e-commerce as research background, the theoretical basis on Internet-marketing and basing on Internet-marketing theory, with the theory and case to analysis the main battlefield of Internet-marketing (channels), combine with the great variety of promotional tools to analysis books killer(ways).In view of the present situation of books Internet-marketing in our country and problems in the books network marketing to give some useful network marketing strategy.